Many urban couples are securing comprehensive event planning services and the industry's wedding planners are happy to comply. The growing demand for event planners focusing on weddings is fulfilling a need for such personalised services, particularly for time-challenged couples who have a hard time balancing work commitments and planning for what could be arguably be the most important day in their lives.

Couples have come to realise that hiring a wedding planner comes with a host of benefits :

• A better use of their precious, limited time off work.
  
  
• A focused effort to oversee the entire event.
  
  
• The relinquishing of the need to look into the nitty-gritty details.
  
  
• Introduction to a network of reputable and reliable services providers who have been tried and tested.
  
  
• Opportunity to tap into the planners' previous experience, ensuring that potential problems be nipped in the bud and avoided.
  
  
• Keeping track of timelines and budgets.